Gotta give it up to Gatorade, they hired a good marketing firm AND they got my attention. I saw this ad twice last night when my two least fav teams in the Pac 10 (GO BRUINS!) & Big 10 (GO WOLVERINES!) were playing against each other in my yearly despise of the Rose Bowl. Immediately after I saw the ad, I tried to figure it out. “Is that Weezy on the voiceover? Was this an ad for Georgetown? Did Nike create a new “G” shoe I didn’t know about? What the hell? Who could get Bill Russell and Ali?” My search on the iphone came up with nothing. Luckily, this morning I found out what it was but its not till tonight that I got the video. I think it was a brilliant move for Gatorade (now “G”) to steal the marketing ploy that Cloverfield used to get people talking about their brand. Internet nerds rule the world. Spotted via Wooohah
2 Comments : Posted by DJ Franchise a/k/a Stringer Fell
Posted on January 2nd, 2009
I know the rest of the team is saying WTF for posting this but I can’t deny it. This song is just dope. ITs got that bounce and catchy chorus. Before you judge, listen to it and decide. Weston, I thought you might like it for the Weezy cameo and the Beastie Boys sample. I mean, you gotta give it up to Just Blaze (pause) for the man has versatility. And don’t be mad at me, be mad at Metal Lungies for letting me know about this song first. BTW, the song has been called Get Dumb on the internets as well but I think that title has already been taken by E-40 and dumb-ass Soulja Boy. (AYYYOOO!!!)
The closer we get to Kanye’s release date, the more the leaks are coming. I can’t say that I’ve been impressed with any of the leaks beyond “Love Lockdown” and this one with Young Jeezy. But I do respect the man for putting his true heartbreak and issues into the music. Not many artists (esp within hip-hop) can brag that they put their heart on a protrack file 100% of the time. I wasn’t invited to the conference call (I would like to - hint, hint to anyone reading) but Kanye recently told everyone where this album came from. Full transcript after the jump. Thanks to TSS and Snicka for the info/links! I think after this post I am giving this the “Nas Untitled” treatment and not posting any more Kanye until his album drops.
So a conversation I was having with my boy D. Nuttz from the Dirty Dirty resulted in a dispute on whether Lil Wayne is a good performer or not. He cited this performance as a evidence. I disagreed. We are from opposite ends of the spectrum. He lives in ATL and hated Lil Wayne until this performance. I’ve been a fan since Weston’s constant posts of Lil Weezy and I’m not from the ATL. I rather watch Kanye doing Love Lockdown. You can help us. Not hating but don’t think this was great. All 5 of you can weigh in.
2 Comments : Posted by DJ Franchise a/k/a Stringer Fell
Posted on October 24th, 2008
When Love Lockdown came out, there were alot of reactions from hip-hop fans. From “this is crap!” to “hip-hop at its best” to “kanye has left us”. We even saw it become a popular issue with our 6 readers. One of the sites I go to regularly, No Trivia is hosted by Brandon Soderberg, nailed why people are reacting so. Smart dude and ally with me on the Metal Lungies’ Beat Drop that happens each month. Well, he put into words what I couldn’t about the current state of hip-hop and where Kanye, Wayne, and these new artists are taking the culture. You should take the time to smarten up (c) Jay to Nas. Intellectual hip-hop journalism. Appreciate it.
Lil Wayne joined the Roots on stage last night to the audience’s surprise. Pretty cool moment. What’s even funnier is what ?uesto twittered about his part in playing “A Milli”:
So Friday, the internets was blowing up b/c this song leaked. Tip was not too happy about the leak according to MTV. I kinda felt bad for the dude b/c I can understand making something you feel is going to be eventful and special & then see it prematurely ejaculate. But… as a DJ and hip-hop listener, this song required my attention. And I must say, I think it lives up to the hype. Consider what DJ Khaled does with all his collabo songs and now actually picture good artists, dope beats, and lyrics trying to outdo each other. That’s what this song is. Take a listen. Some might say that T.I. got sonned on his own song by ‘Ye and Jigga. After texting all my homies about the song and my weight loss yesterday, I played it last night in my set. 15% of the crowd smiled and listened intently, like “Is that Kanye? Is that MIA? Is that Jay-Z?”. The other 85% were oblivious b/c they were dumb. No one knew what to do but I didn’t want to be that dude on the mic yelling “World Premiere!”
